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Subject Topic: Rodenstock Impression ILT Specialist Shop (Topic Closed Topic Closed) Post ReplyPost New Topic
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Bobie
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Joined: 18 November 2006
Location: Thailand
Posts: 124
Posted: 19 November 2006 at 11:59 | IP Logged  

Rodenstock Impression ILT Specialist Shop

by Advance Progressive Addition Lenses Co.,Ltd. ( APCL )

 

 

31st JAN 2006

 

Brief Conclusion                     :  Rodenstock Impression ILT Specialist Shop Project

 

Project Name                         :  Rodenstock Impression ILT Specialist Shop  (VIS)

 

Budget                                        :  200,000 EURO ( Invest by APCL & Partner )

 

Location                                    :  Huahin , Bangkok , Phuket , Pattaya , Chiangmai

 

Shop Size                                  :  200 Square meters

 

Customer Target Group         :  Presbyopes in Thailand

 

Market Position                        :  Hi – End Optical Shop

 

Major Products                          :  Rodenstock Impression ILT  and Impression 40 / 80

 

Minor Products                          :  Rodenstock Impression ILT Sport and ILT Hyperop

 

Minimum Profit                        :  40% annually (7 years on average without tax)

 

Profit Share Period                   :  minimum 3 years

 

 

 

Marketing Plan:

 

  1. Make challenging differences from the opposing local shops

 

1.1       Make it the highest price optical shop in Thailand

 

1.2       Provide Hi-End and Premium Progressive Lenses that the opponent local

         Optical shops have never offered

 

1.3       Provide the new System Networking Eye Examination Machines. 

         Unbeatable, truly professional

 

1.4       Provide European salespersons which will lessen the communication

         barrier with the customers as well as heighten the shop level to be superlatively greater than other competitive shops.

 

1.5       Decorate the shop in German Style : Simple, Elegant, atmospheric,

         Classy

 

1.6       Provide the best quality, guarantee and after-sale service based on

         German standard

 

 

  1. Present the above differences to representatives and all European guides in

the area

 

2.1       The tourist customers from these companies will receive privilege when

         Showing the coupon

 

2.1.1       Fully Professional Eye-test which usually costs 10 EURO will be free of charge

 

2.1.2       Receive 10% discount from fitting lenses into frame

 

2.1.3       Polishing lense sides and coloring lenses are free of charge

 

2.1.4       Receive 10% discount when buying all products excluding all lenses types

 

2.1.5       Receive 50% accident insurance for all cases of glass breakage for fully 1 year

 

2.1.6       Receive 1 piece of  Rodenstock cloth when buying products at price 100 EURO

 

 

 

2.2       Tour guides and tour companies who recommend customers to the shop

         will receive 10% commission fee.

 

  1. Present all leaflets in 4 Major European langnages informing the customers about Rodenstock Impression ILT Series and Rodenstock Impression that these high-qualitied glasses can change their vision entirely.

 

3.1    Rodenstock Impression ILT = Super Panorama Progressive Addition Lenses = is the best

         Progressive lense existing, widest panorama viewing, easiest adapted to

         the eyes, most comfortable wearing, naturally clearest focus at all distance as if they were young again.

 

3.2    Rodenstock Impression 40 = Super Reading Glasses  = is the most widest panorama viewing at near , easiest adapted to the eyes, most comfortable wearing, naturally clearest focus at near as if they were young again.

 

3.3    Rodenstock Impression 80 = Super Computer Glasses  = is the most widest panorama viewing at 80 cm , easiest adapted to the eyes, most comfortable wearing, naturally clearest focus at Computer Screen as if they were young again.

 

3.4    These leaflets will be distributed to European tourists Presbyopes           

          through most specific guides.

 

 

 

  1. Direct Advertising Media :

 

4.1       Advertising in European tourism magazines which recommend Thailand

 

4.2       Advertising in the Free copy Thailand tourism map

 

4.3       Advertising in Thailand tourism website

 

4.4       Creating a website in English, Norwegian, Finish, Danish, Swedish and German

 

4.5       Advertising in European tour agency’s Thailand leaflets

 

 

     

  1. Specific Marketing Strategies

 

5.1       Writing invitation letters to high-profile executives, state workmen and

         business owners who have high buying potential, famous and well-accepted in Thailand to try out Rodenstock Impression ILT 1.6 ,  Impression 40 & 80 lenses for 90 day period free of charge.

 

5.1.1    After 90 days if they are pleased, they will be asked to pay the rest 50%

 

5.1.2    After 90 days if they are not pleased, they can return the lenses and receive their deposit back.

 

5.1.3    The frame can’t be reimbursed.

 

5.1.4       Such strategies will make Boptik widely accepted in quality with approval by the the famous.

 

 

    

  1. Indirect Advertising Media

 

6.1       Producing “ Rodenstock Impression ILT , The World Best

         Progressive Addition Lenses”.  Hiring the people who have interactive

         communication with the European tourists to wear them such as the

         local tour guides, taxi drivers etc.

 

6.2       Making small-sized advertising board to post on taxis.

 

 

  1. Multiplying Advertising Media through old customer base :

 

7.1       Distributing manuals of how to care for eyes and eyeglasses, how to  

         choose each lense type correctly by Rodenstock ImpressionIST , informing about Digital Eye Examination System, Digital Polishing Machine along with Thailand map and important phone numbers to the customers.  This is to assure them of the most professional work.  When customers return to Europe, they will recommend new prospective customers in the following years to the shop.  This tactic works efficiently at Phuket and Krabi with the same customer groups.

 

7.2       Giving out most professional Prescription for all eyeglasses with name,  

         address, email address, phone number on repeating the slogan

         “ Rodenstock Impression ILT Specialist ”

 

7.3       Giving all customers Rodenstock Impression ILT the best cloth screened

         “ Rodenstock Impression ILT Specialist ” ( The quality of the cloth will

         ensure the quality of  Rodenstock Impression ILT  )

 

 

 

 

 

Investment Cost Evaluation

            

  1. Leasing a shop of 200 square meters with 15- year-contract costs 1

 

  1. The monthly rent is 2,000 EURO.  The first year costs 24,000 EURO in total.

 

  1. Hiring the old tenant to move out cost 400,000 EURO.

 

  1. Decorating the shop costs 400,000 EURO.

 

  1. Eye Examination Machine costs 60,000 EURO.

 

  1. Rodenstock ImpressionIST costs 24,000 EURO. ( Support by Rodenstock )

 

  1. Cycling products cost 100,000 EURO

 

  1. Advertising budget costs 40,000 EURO in advance.

 

  1. 36,000 EURO will be needed for current cash.

 

 

Income :

 

Minimum sale for cash evaluation year 1                   :           300,000 EURO

Minimum sale for cash evaluation year 2                   :           380,000 EURO

Minimum sale for cash evaluation year 3                   :           480,000 EURO

Minimum sale for cash evaluation year 4                   :           580,000 EURO

Minimum sale for cash evaluation year 5                   :           680,000 EURO

Minimum sale for cash evaluation year 6                   :           780,000 EURO

Minimum sale for cash evaluation year7                    :           900,000 EURO

Minimum sale for cash evaluation in total                  :           4,100,000 EURO

Minimum profit evaluation in total                              :           2,100,000 EURO

Minimum net profit evaluation in total                       :           1,1200,000 EURO before tax

 

More details contact   :          

Mr.Somboon Chaowanakosol

Managing Director

Advance Progressive Addtion Lenses Co.,Ltd. ( APCL )

594/178 Asoke-Dindang Rd. , Dindang , BKK

Thailand 10400

Tel./SMS.       :           +66 81 538-4200

Fax.                   :           +66 2 641-7915

e-mail               :           apcoptik@yahoo.com

www.apcthai.com

 

 



Edited by Bobie on 24 December 2006 at 14:58


__________________
" Life is too short to limit your vision "
Somboon Chaowanakosol ( Bobi )
CEO
ISOPTIK : The Hi-End Eyeglasses Centre
ERAWAN BANGKOK
BKK , Thailand
masterbobie@gmail.com
Tel.+66 81 538-4200
Back to Top View Bobie's Profile Search for other posts by Bobie Visit Bobie's Homepage
 
Bobie
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Joined: 18 November 2006
Location: Thailand
Posts: 124
Posted: 10 May 2007 at 22:20 | IP Logged  

Erawan Bangkok  
E-Newsletter May 2007 
Isoptik @ Erawan Bangkok

ISOPTIK: Rodenstock Impression Specialist Shop – is the expert spectacle lens designer who absolutely specializes in Rodenstock Impression series using the unique diagnostic tools for progressive lens and 3D Individual Free Form Instant Adaption Technology costing an estimated 10 Million Baht promptly with sets of testing lenses which can model the parameters of Individual Free Form SPH and Individual Free Form Addition, by Thai inventor for Thai patients.

ISOPTIK: Rodenstock Impression Specialist Shop, under the administration of Advance Progressive Addition Lens Co.,Ltd., can be recognized as the new standards of optical diagnosis.

To bring optical dispensing to a new level, ISOPTIK boasts “APC Total Eyecare Centre” Project comprising of:

  1. ISOPTIK: Rodenstock Impression Specialist Shop: Customized Individual Free Form Technology – is the undisputed expert in the “3D Customized Individual Free Form Instant Adaptation” system and possesses the most hi-tech equipment in the world costing around 10 Million Baht to support the consumer the highest quality of acuity vision. In addition, you can enjoy our team of opthalmologists and Doctor of Optometry at the eyecare centre opened since 11 April 2007 on the 4 th floor of Erawan Bangkok, Rajprasong.
  2. APC Brand Name Eyeware: hosts various international brands of sunglassess and frames (all collections) on the area of 900 SquareMetres such as GUCCI , BURBERRY , Monblanc , PORSCHE DESIGN , Emporio Armani , GIORGIO Armani , HUGO BOSS , DOLCE & GABANA , D & G , and Catier. Having been opened since Wednesday 11 April 2007 on the 3rd Floor of Erawan Bangkok.
  3. Advance Progress Addition Lenses Centre: On 450 SquareMetres area, we provides the latest technology of optical diagnosis for progressive lens named Customized Wave Front Technology. In support of the service capacity to more than 200 customers per day, there are 10 diagnostic rooms in compliance with the European standards. The Advance Progress Addition Lenses Centre will be opened in July 2007, on the 4 th Floor of Erawan Bangkok.
  4. APC Total Eyecare Centre: You will savour a broad range of activities of benefit to your eye-health on the area of 1600 SquareMetres, the 3rd and 4 th Floor of Erawan Bangkok. The centre will be commenced in October 2007.

---------------------------------------------

For more information, please contact Erawan Bangkok Information Center
Tel. 0 2250 7777, 10 am - 9 pm.



Edited by Bobie on 10 May 2007 at 22:21


__________________
" Life is too short to limit your vision "
Somboon Chaowanakosol ( Bobi )
CEO
ISOPTIK : The Hi-End Eyeglasses Centre
ERAWAN BANGKOK
BKK , Thailand
masterbobie@gmail.com
Tel.+66 81 538-4200
Back to Top View Bobie's Profile Search for other posts by Bobie Visit Bobie's Homepage
 

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